The Art of Fashion in Motion by IGIGI [behind-the-scenes video]

IGIGI by Yuliya Raquel Spring Ad Campaign starring Kailee O'Sullican

IGIGI by Yuliya Raquel Spring Ad Campaign starring Kailee O'Sullican

When one of our brand partners creates something as stunning as this, we have to share!

Take a look at a behind-the-scenes video for the IGIGI by Yuliya Raquel spring campaign.  Glamorous is an understatement.  The current face of IGIGI, plus-size model Kailee O’Sullivan looks beautiful and confident as she poses and model the most recent IGIGI spring collection.

Enjoy the video!

Remember that as a Shop My Label Shopkeeper you’ll have access to all of these fabulous fashions along with our other 1000+ brands.  Request your invite here.


Fashion Exhibit: Andre Leon Talley + Oscar de la Renta collab [video]

This is a brilliant collaboration between Andre Leon Talley and fashion icon Oscar de la Renta.  The pair collaborated on an exhibit featuring clothing worn by the subjects of paintings by artist Joaquin Sorolla.

Oscar and Andre take us on a personal tour of the exhibit in New York City at the Queen Sofia Spanish Institute.

You’ll find gowns weighing way over 100 pounds and contemporary clothing showcasing the Spanish influence on fashion.

The exhibit titled JOAQUÍN SOROLLA AND THE GLORY OF SPANISH DRESS is still running, so if you’re in NYC head over–it’s one not to miss!

Visit for more info on museum hours and rates.

Fashion Meets Tech: Pic Me by MOSCHINO


High-end fashion houses are slowly, but surely embracing the fact that social media is one of the best ways to directly connect with their fans.  MOSCHINO has now joined the ranks of Christian Dior, CHANEL, and others by starting a full on social media campaign titled “Pic Me by MOSCHINO”.

MOSCHINO fans will have the opportunity to personalize pictures with a choice of distinctive MOSCHINO picture frames, which will be updated constantly by the fashion house’s creative team. Pictures can then be shared with friends and social media contacts.

Once you create your “Pic Me” photo, you can add another personal touch by commenting on your photo through ‘Post It’ style graphics.

Visit “Pic Me” here:

You can also watch the video:

APARTSTYLE Shows Us How to Wear 1 Cover-up, 12 Ways


APARTSTYLE, one of our amazing brand partners, has created a video showing us how to wear the latest trend in cover-ups.  We’ve all seen the dress that can be tied and twisted in 20+ ways.  Now there is a divine new cover-up that can be worn 12 ways.  Dress it up, down, open, closed, tied, twisted, tight, or flowing…it looks fabulous.

Here is a video showing how to wear the cover-up 12 different ways. You can snag it right on the APARTSTYLE website.

Remember you’ll have access to sell gorgeous accessories such as this cover-up as a Shop My Label Shopkeeper.  Make sure to request your invite!

The Most Stylish Music Videos of 2011


2011 was met with a bevy of fashion-friendly music videos.  From Duran Duran‘s video loaded with supermodels from the ’90’s to Lady Gaga’s infused artistic collaborations.

We’ve picked our top 5 videos of 2011 based on their stylish/fashionable appeal.  That means we not only looked at clothing, but also make-up, setting, and overall styling of the video.

This list was quite difficult to put together.  Many videos were not only very stylish because of the fashions and overall styling/directing of the video, but also controversial.  For example, MONSTER by Kanye West almost made it on the list, but we felt the controversy (violence towards women, deadly models) behind it took away from the fashionable appeal and leaned more towards subjective art.

The top 5 video you find below are unquestionably some of the most stylish videos of 2011.  Let us know if you think we may have bumped someone you think should’ve definitely made it and if you agree/disagree with our list!

Here they are! The Top 5 Most Stylish Videos of 2011

Remember to tell us which is your favorite!






The Making of L.A.dy Dior, the Film [video]

Marion Cotillard for Lady Dior Ad Campaign

Marion Cotillard for Lady Dior Ad Campaign

The beautiful French export, Marion Cotillard, is the face of Lady Dior’s ad campaign this season. The campaign was shot by renowned fashion photographer, Steven Klein, in a Los Angeles residence designed by architect John Lautner.

For the fall 2012 campaign featuring their ultra-feminine handbags, Dior went all out.  Hired a stunning actress, created a dazzling print ad campaign, and produced a fabulous film directed by Cameron Mitchell featuring the Marion Cotillard–“L.A.dy Dior”.

marion-cotillard-for lady dior ad campaign

Marion Cotillard for Lady Dior Ad Campaign

In “L.A.dy Dior”, Cotillard is the tortured muse of a brigade of stylists, make-up artists, photographers, and agents, all drafted to produce a photoshoot for the iconic Lady Dior Bag. The delicate, ladylike tote finds personification in Cotillard, until the icon is pushed to the edge.

Here is the making of  “L.A.dy Dior” which includes interviews with actress Marion Cotillard and director Cameron Mitchell:

A|X Armani Exchange Exclusive Interview with Alessandra Ambrosio [video]

Exclusive Interview with Alessandra Ambrosio with Armani Exchange

We all saw the gorgeous Victoria’s Secret Angel, Alessandra Ambrosio, strut her stuff during the Victoria’s Secret Fashion Show a few weeks ago.  Now our brand partner, A|X Armani Exchange, has an exclusive interview with Alessandra. She talks about how she was one of the most famous Armani girls, her favorite photo-shoot, and Armani’s latest iPod/iPad app–A|X:VIDEOMIX (which she is a virtual model for!)

Enjoy the interview:

A|X Armani Exchange goes behind the scenes with Supermodel Alessandra Ambrosio as she talks about her long relationship with Armani Exchange and A|X:VIDEOMIX.

Here is the beautiful Alessandra Ambrosio on the 2011 runway of the Victoria’s Secret Fashion Show

Victoria's Secret Angel model Alessadra Ambrosio at the VS Fashion Show

Victoria's Secret Angel model Alessadra Ambrosio at the VS Fashion Show. Image courtesy of Victoria's Secret

Love wearing A|X Armani Exchange or do your friends?  Remember that as a Shop My Label Shopkeeper you’ll get to fill your shop with the fabulous fashions by brands like A|X Armani Exchange, sell them, and earn $$$! Make sure to sign up for an invite

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