Jennifer Connelly and Shiseido Reunite

The luxurious Japanese cosmetics brand just signed Jennifer Connelly for their Future Solution LX premium skin care line ads campaign, starting to appear this fall. Shiseido is celebrating their 140th anniversary, and this isn’t their first time working with Connelly either. Connelly was featured in the Perky Jeans line advertisements in the 80s.

Here’s a look at one of the silly Japanese commercials of Jennifer Beals from back in the day:


J.C. Penney – New logo, new prices!

J.C. Penney, or as they now refer to themselves as jcpenney, began its retail makeover today. J.C. Penney has a new logo, and a new strategy as they are trying to revitalize its reputation. Its goal is to regain popularity and become “America’s favorite store” once again. Additionally, J.C. Penney is marking down the majority of their merchandise by 40% and almost eliminating coupons and sales so that customers don’t have to wait for a promotion to land a good deal. Last year, J.C. Penney had almost 600  separate sales events, but this year they are only planning to have around 12.

What do you think of the new logo? And can J.C. Penney be America’s retail sweetheart again?

Congrats Shoply!

After a year of bootstrapping, Shoply is making its formal debut today! Shoply is on a mission to socialize and democratize e-commerce.

Shoply gives anyone, from individuals to small-medium sized businesses, an easy way to  sell things online. Since their launch last year, they have already recruited 10,000 sellers to their site. All this, with just a team of 3!

Congratulations Shoply, best of luck!

The Art of Fashion in Motion by IGIGI [behind-the-scenes video]

IGIGI by Yuliya Raquel Spring Ad Campaign starring Kailee O'Sullican

IGIGI by Yuliya Raquel Spring Ad Campaign starring Kailee O'Sullican

When one of our brand partners creates something as stunning as this, we have to share!

Take a look at a behind-the-scenes video for the IGIGI by Yuliya Raquel spring campaign.  Glamorous is an understatement.  The current face of IGIGI, plus-size model Kailee O’Sullivan looks beautiful and confident as she poses and model the most recent IGIGI spring collection.

Enjoy the video!

Remember that as a Shop My Label Shopkeeper you’ll have access to all of these fabulous fashions along with our other 1000+ brands.  Request your invite here.

SALE! 25 Percent off Nine West Boutique 9 Spring Collection!

nine west sale for boutique 9 shoes

Ladies this is one not to miss! Nine West is having a 25 percent off sale on their Boutique 9 shoes.  The sale is so great we had to post about it.  Boutique 9 by Nine West features a fabulous collection of the latest shoe trends including, color-block, gold, florals, peep toe pumps, and more.

Visit to shop the sale! I’d hurry because the sale is for a limited time only.

Did you know that you can stock your Shop My Label shop with these ultra-trendy shoes? Have you requested your Shop My Label Shopkeeper invite yet?

Top 5 Holiday Dress Picks from IGIGI, Jessica Simpson, Rachel Rachel Roy + Saks



The holiday air is upon us, but there is still time to snag a hot little cocktail number for the upcoming shindigs you just can’t wait to attend….or make that fabulous “wow” of  an entrance.

We’ve flipped through several holiday looks from within our 1000+ brand partner collection and (although difficult), narrowed it down to 5 holiday dresses we absolutely L.O.V.E.

First up…

Mesh sequin holiday dress by jessica simpson

Holiday dress by Jessica Simpson Collection

This MESH SEQUIN DRESS SILVER dress by the Jessica Simpson Collection.  Nothing screams the holidays than a bright dress with just the right amount of sequence power. You can pick it up here for $148

black SHORT SLEEVE LACE DRESS jessica simpson holiday dress

Holiday dress by Jessica Simpson Collection

This is a fabulous example of lace done right. Are you the flirty girl that loves to channel a vintage vibe?  Then this dress if for you! This is a new arrival for the Jessica Simpson Collection of dresses.  Buy it here.

winter white rachel rachel roy dress holiday

Holiday dress by Rachel Rachel Roy

Designer Rachel Roy is always thinking outside the box, while maintaining a sense of classical elegance.  Is silver sequence and black dresses to common for you?  Then why not go for a sophisticated yet fun winter white look?  This one is by Rachel Rachel Roy and you can buy it here.

red holiday dress by igigi

Holiday dress by IGIGI

Are you a gorgeous voluptuous lady with curves to die to for?  Then IGIGI has the perfect for you! Nothing vavavom than an elegant red dress that hugs you in all the right places. This one is from the latest IGIGI holiday collection which you can pick up here.

ABS polka dot holiday dress at saks

ABS holiday dress from Saks Fifth Avenue

Here is an LBD with an edge. These side polka dots shows just enough skin to not get your granny (or boss) all riled up. This fab little black ABS dress can be found at Saks.

Doutzen Kroes partners with A|X Armani Exchange + dance4life [video]

Doutzen Kroes partners with dance4life and armani exchange

Doutzen Kroes at the Victoria's Secret Fashion Show 2011

Here is another fabulous collaboration, this time between the famed supermodel and Victoria’s Secret Angel Doutzen Kroes and A|X Armani Exchange. Doutzen, who recently became a mom in January, joined Armani and dance4life to support World AIDS Day.

Doutzen has been a long time supporter of dance4life and has agreed to partner with them during her trip to space in 2014.

The cotton tee, which retails for $35 and shows a black and white image of Kroes with the words “Dance Dance Dance” emblazoned across it, will go on sale this week in all A|X Armani Exchange stores and online at

t-shirt for dance4life and armani exchange in partnership with doutzen kroes for world aids day

Doutzen Kroes and Armani Exchange's World AIDS Day T-shirt. Photo courtesy of Armani Exchange

The video shows a behind the scenes look at the photo shoot Doutzen did wearing the exclusive dance4life t-shirt.

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