Helena Christensen Hot and Dangerous for Reebok

The supermodels are back, and definitely giving the newcomers a run for their money. Helena Christensen is spicing things up in this ad with her bondage bodysuit and Reeboks. Can you believe how good she looks at 43? She hardly needs to be wearing those Reeboks.


Can you see yourself in the Spring DVF ads?

Diane Von Furstenberg’s Spring advertising campaign are mystical and surreal. Shot by Camilla Akrans, the model’s face is covered by a mirror that reflects the sky. Von Furstenberg hopes that you can see yourself in the image, telling WWD “I like that you can see yourself in these images… This time for me is all about new beginnings.” What do you guys think?

The Art of Fashion in Motion by IGIGI [behind-the-scenes video]

IGIGI by Yuliya Raquel Spring Ad Campaign starring Kailee O'Sullican

IGIGI by Yuliya Raquel Spring Ad Campaign starring Kailee O'Sullican

When one of our brand partners creates something as stunning as this, we have to share!

Take a look at a behind-the-scenes video for the IGIGI by Yuliya Raquel spring campaign.  Glamorous is an understatement.  The current face of IGIGI, plus-size model Kailee O’Sullivan looks beautiful and confident as she poses and model the most recent IGIGI spring collection.

Enjoy the video!

Remember that as a Shop My Label Shopkeeper you’ll have access to all of these fabulous fashions along with our other 1000+ brands.  Request your invite here.

Picture of the Day: Lara Stone for the Mercedes-Benz Fashion Week Ad Campaign

Lara Stone for Mercedes-Benz Fashion Week ad campaign photographed by Alex Prager

The fashion season of runway shows, fashionistas, hot designers, and all the celebrities who love them kicks of January 18, 2012 with Mercedes-Benz Fashion Week Berlin.  We will of course keep you posted on some of favorite happenings through January, but for now, here is our favorite image of the week.

For this week’s Picture of the Day, we bring you the key visual from Mercedes-Benz Fashion Week ad campaign starring top model Lara Stone in Calvin Klein Collection, photographed by American photographer and filmmaker, Alex Prager. The campaign titled A/W 2012 Icons of Style will be exhibited on billboards, TV promos, and within the famous tents throughout the fashion capitals of world which are playing host to the season’s fashion weeks.  The A/W 2012 Icons of Style key visual is the latest in a stunning series of outstanding visuals celebrating the unique combination of design and style that is Mercedes-Benz.

Here is the story behind A/W 2012 Icons of Style, courtesy of Mercedes-Benz.

A beautiful woman stands alone in the desert, suitcases in hand. Yet in this 21st century update on classic Film Noir, the blonde is her own getaway driver, outpacing a tornado in a sleek SL Roadster by Mercedes-Benz.
The American photographer and filmmaker, Alex Prager, is known for creating surreal and enigmatic movie moments inspired by cinematic legends like Frederico Fellini and David Lynch. Yet in her versions – heady with mystery, lust and desire – the woman is in control.

Dutch supermodel, Lara Stone plays the update on the Hitchcockian blonde, a strong protagonist who overcomes loneliness and fear. This inner strength is underscored by a timeless and elegant dress worn by Lara Stone and designed by Calvin Klein Collection’s Women’s Creative Director, Francisco Costa.

The SL Roadster featured in the latest Mercedes-Benz Icon of Style campaign, combines technical innovation with sleek sportiness and classic luxury and reinterprets the legendary Mercedes-Benz classic of the 1950s for today.
Of her enigmatic images for the A/W 2012 Mercedes-Benz Icons of Style, Alex Prager said she chose cinematic greats as her Icons of Style. “I constantly reference Fellini characters and Hitchcock as well,” said Prager.

Lara Stone commented, “It’s an honor to work with Mercedes-Benz on a project like this. Both the Mercedes-Benz and Calvin Klein Collection brands represent great luxury and timeless elegance and it was a really unique experience.”

Enjoy a behind-the-scenes look at the photo shoot:

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Hot Topic: VOGUE Italia’s January 2012 Cover + QVC Style Shoot


The recent reveal of the January 2012 cover of VOGUE Italia has stirred up a bit of commotion in the fashion media. The cover features a fun parody on home shopping networks, titled “The collections on IVC”.

Shot by renowned fashion photog Steven Meisel, the spread (and shoot) features top models Caroline Trentini and Daria Strokous donning  the must-have looks for 2012 on a faux cable channel.

Ready to buy? According to the cover, you only have nineteen minutes and six seconds to snag all that gorgeous white Chanel.

Here is a sneak peek at the spread. You can view all the images over at VOGUE Italia.  Below, you will find a behind-the-scenes look at the photo-shoot. Enjoy!

vogue-italia-january-2012-cover-on-qvc runway

Beauty: The Maybelline Calendar 2012 (complete images + behind-the-scenes video)


The Maybelline 2012 Calendar will not only inspire you experiment with makeup like never before, but it will probably stimulate any eccentric artistic sense you may have been lacking.

The Calendar will also give you a nice preview on as to expect in beauty trends for 2012.

Maybelline hire the  crème de la crème of supermodels. Jessica White, Julia Steger, Zhang Ziyi, Emily DiDinato and  Erin Wasson, are featured to flaunt Maybelline’s new, bold and bright color palette.  All models hired by  renowned makeup artist Charlotte Willer.

Here is a behind-the-scenes video showing the making of the calendar, plus the complete collection of images from the Maybelline 2012 Calendar courtesy of Maybelline.

The Making of L.A.dy Dior, the Film [video]

Marion Cotillard for Lady Dior Ad Campaign

Marion Cotillard for Lady Dior Ad Campaign

The beautiful French export, Marion Cotillard, is the face of Lady Dior’s ad campaign this season. The campaign was shot by renowned fashion photographer, Steven Klein, in a Los Angeles residence designed by architect John Lautner.

For the fall 2012 campaign featuring their ultra-feminine handbags, Dior went all out.  Hired a stunning actress, created a dazzling print ad campaign, and produced a fabulous film directed by Cameron Mitchell featuring the Marion Cotillard–“L.A.dy Dior”.

marion-cotillard-for lady dior ad campaign

Marion Cotillard for Lady Dior Ad Campaign

In “L.A.dy Dior”, Cotillard is the tortured muse of a brigade of stylists, make-up artists, photographers, and agents, all drafted to produce a photoshoot for the iconic Lady Dior Bag. The delicate, ladylike tote finds personification in Cotillard, until the icon is pushed to the edge.

Here is the making of  “L.A.dy Dior” which includes interviews with actress Marion Cotillard and director Cameron Mitchell:

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